What Is a 301 Redirect

An Overview of 301 Redirects

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Life is full of challenges and there is no way coming to reduce the challenges. Looking at so much mess and tensions, one should always plan better marketing strategies to organize projects. No matter if you plan to move your business or not, you must inform your audience about the shifting of your setup. Is it necessary to make your visitors aware of the changes such as domain transfer, permanently closed, or something like that to inform them about your moving, etc?

301 Redirect can be a terrific option in such times. What Is a 301 Redirect? It is what you need to inform your visitors when you move your domain or change the business name. Sometimes, you change your email address, so let your audience know about your every single move. Mail forwarding is what makes your work easier. It’s a way to update your visitors using smart techniques. If you have changed the URL, then it’s a major change you can’t do it silently. 

What is 301 Redirect?

301 Redirect works like a code sent by the server to change the status of the URL and current address. It is a signal sent to the URL that works permanently regarding the change of address or URL. In this change, you let your visitors know that the web page or URL has automatically moved to a new one. The old one has expired and the site has moved to the new address. 

301 Redirect is a great option that no one can ignore, especially at the time of sending visitors to the new page. It is all about the permanent move that saves enough of the time of visitors. You may have also heard about 302 Redirects and other errors that appear on the web pages. However, every error is different; whereas 302 are about temporary change and 301 Redirect is the opposite.

Whenever you attempt to open a website, you get to see the permanently moved status code. It happens when you try to approach a link that has moved permanently. Hence, you can work on your research efficiently by following the redirect options for permanent change. The redirection process is effective for users, as it guides them regarding the updates. 301 Redirects are also important for optimization campaigns, but 302 redirects are far better than this one.

Things to know About 301 Redirects

If you are searching for 301 redirects and looking for every single detail, here we go with some technical things to clear 301 Redirects.

301 Redirect is a temporary act, but you can make changes whenever required. Of course, you can make necessary changes to your post whether by deleting or editing. You can always change your web pages or blogs anytime to replace things using 301 Redirects.

301 Redirect is also effective when you make changes to your post. With this, you get an opportunity to defeat 404 errors. It is always a best practice that you can’t ignore at all!

Whenever you change the URL of a page, it helps search engines to track the updates when using 301 Redirects. WordPress plugins can also be used while making changes. Whatever you add to the website becomes a source of information for the readers irrespective of the technicalities.

SEO rankings also matter whenever you make changes to the site right after shifting the URLs. But make sure you don’t include too many redirects. It can affect SEO performance, so always use redirects for single pages. You can change it multiple times, but you can’t use too many redirects. It automatically updates the URLs when visitors open the pages.

How to Create a 301 Redirect in WordPress?

WordPress is the most important platform to be used for making necessary changes regarding 301 Redirects. How to create 301 Redirect in WordPress? It has two options, one is to use a manual process and the other is to include plugins. The manual creation is possible using WordPress.

301 Redirect is a smooth process that needs configuration and proper settings to get the job done. Without converting website files, you can’t manage Redirects. Hence, the use of plugins can make this process easier. There are so many options, but using the plugins can make this job easier.

How to Install the Plugin for 301 Redirect?

The simple thing is to install and activate the redirection plugin. Now go to settings for better navigation, so follow the setup instructions after reaching the options menu. After choosing the Redirects, you can search for 301 Redirects and add a URL for making changes.

When to Use a 301 Redirect?

Let’s take a look at the particular cases to know the uses of 301 Redirects!

Changing the URL of your Site

There are many uses of 301 Redirects. The top use appears when you wish to change the URL of your site. Changing the URL isn’t a minor job; it is a process where you change the entire structure of your site. However, you need to add the URL through settings that automatically change the name. In such circumstances, you always use 301 Redirects.

Updating the Content on the Pages

Another thing is to update the content on the web pages. It is the reason to use 301 Redirects when recreating the content on the web pages. Sometimes, you wish to change the template of the site and in some cases, you only want to update the content. 

The use of tools can make redirects easy when you go through Google sheets and files. It is the process; you need to follow quickly to bring a change. Further, you may also import the button for URL redirects.

Moving Content from one domain to another

301 Redirects work in many ways. If you are up for moving content from one domain to another, you probably need to follow 301 Redirects. Now, your purpose is to move your old page content to the new one. It is a process that not only changes the structure of your website, but it improves its appearance.

It is your right to update the layout and structure after making some changes in the content for a new domain. You can’t misguide your audience by not letting them know about the migration of content. How do you make this happen? Of course, you should consult with a professional web developer to bring a positive change to your site.

Moving a Website after Launching

The most important thing is to move the website after you have successfully launched it. No doubt, it’s a tough decision for many owners, but you don’t have any other solution except to move a website. You often come across different stages when searching for the 301 Redirects. 

Adding URLs can save your precious time when you follow redirections. Your target is to move all the website data to the new one, so you make changes accordingly. So, don’t confuse search engines and simply follow 301 Redirects to go through a permanent change.


As expressed, we’ve found a clear difference between 301 and 302 Redirects. 302 is a temporary change, while 301 is a permanent change. Whatever you make changes; you need to follow the guidelines and process to make your website visible. Just don’t leave anything that may confuse your users and visitors. Therefore, a developer does proper arrangements when using redirects for improving the visibility of the site.