what is Title tags

How to Write Engaging Title Tags? 8 Best Practices

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Title tags are HTML codes that play a highly essential role in search engine optimization. It is a tag that many web owners skip, as they are not aware of its importance and significance. How to write a title tag and why it is important in SEO? Every individual who is either running a blog or a website has to begin the optimization process using the title tag.

One should pay attention to every single aspect that is necessary for boosting the rankings, whereas title tags and Meta descriptions are equally important. These tags drive more traffic to your website that you always enjoy after successfully using descriptions and title tags. You can’t miss these tags in SEO if you are concerned about the ranking.

What is a Title Tag?

A title tag is an HTML code that beautifies your browser and makes it visible to search engines. It is a part of the on-page technique that you can’t miss at all. If you want to promote your business, you need to set up titles for better display and visibility on search engines. The display and search engine results go hand in hand, so always create good titles that enhance your website display.

Every owner wants to target the best audience, where your descriptions and tags play a helpful role. With this, you can promote your web page on different search engines such as Google, Bing, Yahoo, etc. Google algorithms crawl your web pages and boost ranking if you have created catchy headlines.

What Are the Types of Title Tags?

There are different types of title tags that you can use for improving the online visibility of your web page. Let’s take a look at different titles!

Display Title

After putting up your mouse cursor, it is the title you see at the top of your browser. It is also a tagline that you see over SERPs after adding relevant queries.


A headline is also a title display that you can’t ignore when creating your web page. It comes with an H1 tag that you have to consider important for better ranking purposes.

Title tags in search

Title tags also come in a research process that you have to consider important for your target audience. Title tags must be eye-catching that provide proper information to your audience through titles. Therefore, title tags come in handy during research for the visitors.

Title tags in browser tabs

Title tags show up in browser tabs that provide assistance to visitors when they come across unique headlines and tags. Hence, you also keep a track of pages after adding up keywords that appear at the top of the browser.

Title tags in social network posts

How do social network posts interact with title tags? No doubt, Twitter and Facebook are some of the top platforms for boosting your products and services. Therefore, you can add Meta tags to convince your audience using these platforms.

Why Are Title Tags Crucial for Search Engines?

If you are running a website and worried about the online presence, you can just begin things with title tags. Page relevancy is a must for creating these tags, whereas the ranking factor is the reason behind this process. It is an on-page technique that controls your web page and directs users with some purposes. Why are title tags crucial for search engines? Here are some top reasons!

  • Help search engines to make different categories for web pages.
  • Figure out the search results depending on the content you create.
  • Help people to click on the web pages through optimization

8 Best Practices to Write Engaging Titles

Apart from knowing the importance of title tags in SEO, let’s explore some interesting ways to create engaging title tags. Here we go!

1-Plan your title tag

The very first thing is to plan your title tag before you just create it. Whenever you write title tags, your planning plays a key role. Make sure, you don’t write longer words. Always keep in mind the character limit before you write. You can also change your title tag after creating the web page.

Many people think that they can’t edit the title tag after it has been published. The option of editing is available that you must consider at the time of creating the tags. Search engines boost the ranking of your website based on the title tags you create.

2-Know your audience

After you have planned your title tags, the next important thing is to know your audience before creating tags. If you aren’t clear about the audience, you can’t set up the right tags for inviting a potential audience. To bring more visitors to your web page, your title tag should come up to the expectations and standards of the target audience. Create attraction for them to develop a win-win situation.

3-Guide visitors with some benefits

You can also guide visitors with some benefits while creating title tags. Communication matters a lot whenever you write titles for web pages. The more you know your audience, the more you create masterpieces that inspire every single visitor. For this, you have to guide the audience that converts quickly based on your knowledge and expertise. Let them know the long-term benefits of title tags from an SEO perspective.

  • Create titles keeping in mind the subject of your title.
  • Try to create relevant titles including keywords.
  • Provide information about your products and services using titles.
  • Try to add catchy words to make your tagline attractive.

4-Watch the title tag length

If you are searching for title tags, the most important thing is to watch the title tag length before writing. Usually, the length goes up to 60 characters for the title tag. So, don’t exceed the character limit when creating the title.

Keep it below 60 characters to create an ideal length that looks awesome on search engines. You can check the length using tools to manage the word limit. Word counter is the best, even for checking pixels, you can also use the web tool to keep a proper check of the words. Always avoid using long titles!

5-Add primary keywords

There is no chance to skip keywords while creating title tags, as the primary keywords can help improve search engine results. You can see your keywords appear at the top of the SERPs when you include them in your title tags. Always add your primary keywords that make sense.

6-Keep titles unique for all web pages

The most important thing is to create unique titles for the web pages. If you have different web pages for one single site, you can’t copy and paste the same titles. Create different titles for all the pages to grab the attention of the audience. For the multiple pages, you have to write separate tag lines that cover unique content.

Your ideas should be unique and attractive for driving the audience. Get ideas from your competitors, but don’t copy them. Always create your ideas while writing title tags.

7-Promote your brand

If you want to create catchy taglines, you must promote your brand to make a difference. Always promote your brand through tag lines and headlines. Don’t forget to mention your brand name when adding title tags. Google reads it first when you enter the business name under a tag that comes with ideal character length. Keep in mind the SERPs when you include a brand name in the title tags. It would be great if you do it via keywords.

8-Don’t misuse or overuse your keywords in the title tag

Last but not least is to avoid overusing your keywords in the title tags. Further, you can’t misuse phrases, as you need to make sense while creating title tags. It is the most important phase of writing title tags. Also, you learn these tricks in SEO. Keyword stuffed title tags can create a mess with your rankings.


As expressed, we’ve come across some handy points regarding the creation of title tags. The best and most suitable thing that every individual should follow is to add primary keywords while targeting and knowing the audience. It will promote your brand and you must always keep in mind the character limit of the title tag. The most important thing is to avoid overusing your keywords.