Structured Data 101 What Is Structured Data How Do I Use It

Structured Data 101: What Is Structured Data & How Do I Use It?

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If you run a website and fail to manage traffic, you probably lose data management, which is the key aspect of running a site. The data organization is a must not only for managing the traffic but to find growth. Structured data 101 comes into place for better website traffic and content management.

Data is everything for business that companies gather in years. It requires efforts to sum up things, whereas structured and unstructured data are two leading forms that need to be placed, respectively.

It covers many things, including who, when, where, and how to use the data. It is the right of a company to keep business legitimacy alive by organizing the data. Further, how it stores and uses the data also matters to the company.

What is Structured Data?

Structured data is a kind of data that comes in a defined form. It is prescribed and formatted in different fields that are easier to understand for the visitors and everyone who goes through the data. It also supports schema markup appearance for driving better results, such as in the form of images, videos, products, reviews, and FAQs.

In short, it is written in a particular format that facilitates search engines for easy understanding. It speaks to search engines and ensures the clarity of content present on the website. However, users see the data in the text form, while search engines view it in the coding format. To understand structured data, one needs to understand the structured content first.

What is Structured Content?

Structured content is a well-organized form of data. The experts plan and develop this content to create a better interface to enhance the user experience. Hence, they arrange the data into small pieces and rearrange it for better presentation. Digital content is the leading example of structured content that explains a company’s goals, objectives, and vision.

Some top examples include sales transactions, ATM records, inventory control management, and airline booking system. These are the perfect examples of structured data that never scatters. Users don’t face trouble when searching for this data formation.

Benefits of Structured Data

Structured data is a form of content that has several uses. Here are some of the top benefits of structured data!

  • Improves search engine results pages by making indexing an easier process.
  • Helps search engines to crawl content for better reach.
  • Increases the click-through rate of a website
  • Improves brand awareness when more visitors land on your page.

Looking at all the benefits, one can easily find the importance of structured data in today’s age, where competition is too high. Structured data also shows schema markup visitors see in products, reviews, images, videos, and frequently asked questions.

Structured Data Uses Schema Programming Language

To know details about structured data, you need to know its language. Structured data uses a schema programming language to create a system for better understanding. You probably come across, a computing language known as schema markup. 

Search engines have got in touch with this programming language to facilitate visitors that appear on the results. It has also got the status of universal language that all top-ranked search engines use. It has a strong association with search engine optimization.

Why is Structured Content Important for SEO?

Search engine optimization is a technical service that brings organic traffic to your website. However, structured data has too much to speak with optimization, as there is always a need for organizing the data for ranking a website. 

Schema markup plays its role in implementing the techniques, especially regarding page content. Undoubtedly, schema sums up data for SEO that brings up superb results. It informs Google about the content you have produced using schema markups.

Why Use Structured Content?

Structured content is planned for different reasons. Majorly, it is organized for optimization purposes just to increase the website traffic and inform the audience. The content used on search engines has different forms. It includes images, videos, documents, files, articles, blogs, eBooks, podcasts, reports, newsletters, and templates.

The content delivers the right message to the audience no matter the form; the target is to spread specific information to invite visitors. Blog posts play a highly essential role in structured data 101. Here are some reasons to use structured content!

User-friendly and sustainable

The top reason for using structured content is the sustainability and user-friendliness. It is easier to understand; even users don’t face difficulties while reading this user-friendly content. All information delivers clarity using an interface that makes sense when readers go through it. In this section, content isn’t a part of the website but has a separate identity. 

Further, this content is reusable when you find it in the form of blogs, videos, images, and FAQs. Hence, users click on it to find quick information just to get an idea about the products and services they search for.

Efficient to Manage

Structured content needs proper management; it is easier to manage and maintain when experts take the responsibility. Sometimes, it takes hours to organize the data, but using a structured method, it appears quickly. It improves time efficiency and is so easy to manage, and that’s the advantage of using this kind of data on search engines.

Easy to Publish on Channels

If you want to publish your content on different channels, this is easier to publish when you plan and create structured content. It can be reused anytime, increasing your content’s value when it serves on multiple channels. A publisher finds it convenient to post the content on search engines using APIs. The credit goes to the technology that makes the content available for different devices and algorithms.

There are endless benefits of using artificial intelligence, as humans commit errors that are not acceptable. Thankfully, machines work smarter and better than humans, and that’s an edge people get using structured data formation. Machine learning is active and provides accurate meaning that readers interpret easily and efficiently. Indeed, it makes data interpretation simple and outstanding for the visitors.

Improves Site Performance

If you are familiar with the publication process, you don’t stick to the results, as you also want to improve your site’s performance. With the introduction of click-through rates, it is possible when more visitors to join your network. Without any doubt, your site performance improves because of the increase in the CTR. Due to the structured content and data you use to improve your website’s performance, it is possible. The addition of rich snippets on Google also improves the performance.


As per the above discussion, structured data is formatted data that delivers to-the-point instructions to the readers. It offers endless benefits such as improving brand awareness, crawlability, site performance, and click-through rate. Moreover, structured data uses the schema markup technique to improve the content presentation for the target audience. It is so important for search engine optimization.