post in tiktok

Why is it Important to Know the Optimal Time to Publish on TikTok?

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TikTok isn’t the new kid on the block anymore. It is one of the most rapidly expanding social media platforms. TikTok deserves credit for growing the popularity of video content across all social media platforms. As a result, being famous on TikTok might assist you in developing an effective social media video marketing plan. You can also make short-video content for Instagram reels, much as you can for TikTok. For this, you must be aware of the best times to post on TikTok.

best time to post on tiktok

If you’ve used TikTok before, you’re probably familiar with the ‘For You Page,’ which shows an infinite stream of videos chosen by the algorithm based on your previous interactions with the program. For artists, companies, and influencers, this sector has become the holy grail.

The videos in this area were chosen based on a number of factors, including user engagement. Videos with a large number of likes, comments, and shares are more likely to be included in this area.

But, if your videos don’t show up in your followers’ feeds, how will you get those likes and comments? This is when knowing when to publish on TikTok comes in handy. When you publish material when your audience is most engaged, the rate of engagement rises, which improves your chances of being included in the ‘FYP’ area. So, let’s take a look at the ideal times to post on TikTok throughout the world.

When Is the Optimum Time to Make a Tiktok Video?

To break your bubble, there is no one-size-fits-all solution when it comes to the optimal time to publish on TikTok. This is true of all social media networks, including TikTok. It’s because each influencer or business has a unique target audience.

optimum time to make a video

We’ll go through how to figure out your own personal best time to publish on TikTok, but for now, consider the average best times. Here’s research that suggests a few ideal posting times:

According to the statistics above, the best times to publish on TikTok are between 6:00 AM and 10:00 AM, and between 7:00 PM and 11:00 PM.

Each Day’s Finest Tiktok Posting Timings Vary in Unexpected Ways:


  • On Monday, the greatest times to post on TikTok are 6:00 AM, 10:00 AM, and 10:00 PM.
  • On Tuesday, the greatest times to post on TikTok are 2:00 a.m., 4:00 a.m., and 9:00 a.m.
  • On Wednesday, the greatest times to post on TikTok are 7:00 AM, 8:00 AM, and 11:00 PM.
  • On Thursday, the greatest times to post on TikTok are 9:00 a.m., 12:00 p.m., and 7:00 p.m.
  • On Friday, the ideal times to post on TikTok are 5:00 a.m., 1:00 p.m., and 3:00 p.m.
  • On Saturday, the ideal times to post on TikTok are 11:00 a.m., 7:00 p.m., and 8:00 p.m.
  • On Sunday, the ideal time to post on TikTok is 7:00 a.m., 8:00 a.m., and 4:00 p.m.

How Can You Figure Out When the Optimal Moment Is to Upload on Tiktok?

The typical best times stated above are a good place to start, but if you’ve been using TikTok for a long, it’s time to figure out your own personal best time to upload. You may do so by looking through your account’s metrics area. Here is some way of the best times to post on TikTok:

1. Upgrade your TikTok account to a Pro account

You’ll need to upgrade to a pro account to see TikTok statistics and determine the ideal time to upload. To do so, follow the instructions below:

  • Go to the ‘Manage my account’ area by clicking on the three dots in the top right corner of your profile page.
  • Switch to a pro account by clicking the ‘Switch to a pro account’ button.
  • Click ‘Done’ after selecting a category for your account.

You’ll see a dialogue window welcoming you to your pro account. The option ‘Analytics’ will now be shown in the options menu. Let’s go into analytics now. There will be three elements to this section: an overview, content, and followers.

2. Determine the location of your target audience.

It’s critical to understand your audience’s location when creating content for a worldwide audience. Go to the ‘Followers’ page and scroll down to the ‘Top territories’ section to see where your audience lives.

loaction of your target audience

In the sample above, it is evident that the United States has the largest viewership, followed by Australia and the United Kingdom. The drawback of TikTok’s statistics section is that you can’t identify which cities in a certain nation your viewership hails from.

3. Evaluate the effectiveness of your material

Examining the performance of your material is also crucial when determining the optimum times to publish. In the analytics area, go to the ‘Content’ tab. You’ll be able to examine the performance of your postings over the last seven days right here.

Your postings will be placed in the ‘Trending videos’ area based on the number of likes they have gotten. To learn more about a post, just touch on it.

You’ll see total views, average watch time, traffic source time, and where your views come from throughout the globe. Look at the number of views, comments, and shares first.

Then look at the time and date it was uploaded. Take note of these facts for each of the posts and see whether there’s a link between publishing time and interaction.

For example, if all of your high-performing material is published between the hours of 10:00 a.m. and 3:00 p.m. on Mondays and Thursdays, you’ve just discovered your ideal time to publish!

Final Verdict:

In this article, we have told you about the best times to post on TikTok.