Table of Content
In the world of B2B marketing, digital is the way of the future. Find out how to create a B2b social media marketing plan that will help you with marketing, social selling, customer service, and other tasks.
When it comes to debates of social marketing, B2B social media marketing is frequently absent from the discussion. However, for business-to-business transactions, digital is the way of the future. The internet is becoming increasingly used for conducting sales meetings, conferences, and making business choices.
Do you have a social media strategy in place for your business-to-business brand? If you don’t, you’re missing out on significant possibilities to create relationships with others. And it is precisely those contacts that can assist in the acquisition of big contracts.
Developing a successful B2B social media strategy for digital marketing, social selling, customer service, and other purposes is covered in this guide.
What Exactly Is Business-To-Business Social Media Marketing?
B2B is an abbreviation for business-to-business. B2B social media marketing is the use of social media channels to advertise products or services to existing and prospective business clientele.
B2C marketers use social media channels to reach consumers who are making purchasing decisions for their own personal items. It is necessary for B2B marketers to think more strategically in order to reach decision-makers. They then cultivate relationships that have the potential to result in major purchasing agreements.
All social media outlets have a purpose in B2B marketing, regardless of their popularity. However, the balance in a B2B social media strategy would most certainly be much different than it would be in a consumer-focused campaign, for example.
B2b Social Media Statistics That Are Worth Noting
In order to better understand how to develop a B2B social media strategy, let’s take a look at some critical statistics that illustrate why and how B2B marketers are utilizing social media.
The marketing budget of a B2B company should be between 2 and 5 percent of total revenue. Product brands that sell to businesses will spend 14.7 percent of their marketing budget on social media in the next 12 months, according to a recent report.
Businesses providing B2B services will spend 18.3 percent of their revenue. In total, 31.3 percent of all global Internet users conduct business-related research on the Internet. In order to network and conduct research for their jobs, 22.7 percent of internet users utilise social media.
LinkedIn is used by 96 percent of B2B content marketers for their content marketing efforts.
Twitter comes in second place with 82 percent of the vote.
89 percent of B2B marketers utilise LinkedIn to generate leads for their companies through social media. Businesses providing B2B services will spend 18.3 percent of their revenue. In total, 31.3 percent of all global Internet users conduct business-related research on the Internet. In order to network and conduct research for their jobs, 22.7 percent of internet users utilise social media.
LinkedIn is used by 96 percent of B2B content marketers for their content marketing efforts.
Twitter comes in second place with 82 percent of the vote. 89 percent of B2B marketers utilise LinkedIn to generate leads for their companies through social media.
Eighty percent of LinkedIn members are responsible for making business choices. Social media is the most popular way of content distribution for B2B content marketers, with 89 percent of them using social media tools for this purpose.
Business-to-business shoppers spend 27 percent of their purchase consideration time conducting independent online research. When compared to a sales representative, that figure is merely 5 to 6 percent. According to research, 44 percent of millennial business-to-business consumers would prefer not to deal with a sales representative at all.
B2B content marketers are increasingly reliant on B2B social media ads and/or promoted posts, with 83 percent doing so in comparison to 60 percent last year. In response to COVID-19, 40% of B2B social media marketing increased their investment in social media and online communities. 76 percent of B2B organizations use social media analytics to measure the performance of their content.
