Shopify vs Etsy

Shopify vs Etsy: Which one is better in Today’s Competitive Era of Technology?

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Online businesses are in talks these days due to massive contributions and improvements in technology. Digital marketing services play a positive role in this contribution that you can’t skip. Additionally, the introduction of Shopify and Etsy has also facilitated entrepreneurs by improving their knowledge and technical awareness about eCommerce platforms.

Many users are not familiar with online marketing tactics in the present time, especially those who run online stores at different levels. Entrepreneurs plan differently, so they don’t take risks when it comes to setting up a digital store.

They are concerned about the design, content, engagement and so many things. Let’s take a look at the differences between Shopify and Etsy!

What Is the Difference Between Shopify and Etsy?


If you are an entrepreneur and want to sell online, you can go with any particular platform. Shopify is a typical eCommerce platform introduced in 2004 for building websites. The platform is so easy to use because of its online storefront option.

The design selection is based on users so that you may continue with product display to explain your brand to the world.

The integration facility also makes Shopify friendly and supportive when you establish your online store at a large level. On the other hand, it is suitable for all-sized businesses.

Merchants also enjoy selling on this platform and every day it is reaching a milestone by increasing the number of users. Above all, it comes with dedicated hosting and an online shopping cart facility.



Etsy is an online platform used for creating web stores for retailers. Vendors love to sell crafty and artsy items followed by unique handcrafts. However, the buying process is smooth that customers enjoy worldwide.

It also has a beautiful storefront that captures the great interest of the audience. Independent sellers also sell a variety of items on this platform at amazing levels. No doubt, it’s a creative marketplace that comes with enormous benefits.

Here are some essential points that differentiate between Etsy and Shopify!


Ease of Use

Shopify is easy to use in terms of setting up design and adding products. You can find great action buttons, menus, and inventory services that provide guidance to users. Further, you can track orders with ease on this platform.

On the other hand, Etsy is also easier to use because of its limited functions. Your job is to sign up and upload products to kick-off selling activities. Technically speaking, Etsy is easier to use because of its quick and easy selling process compared to Shopify.

Customizability and Design

The custom options also activate users who are crazy about online selling. If you are the one who wants to sell online, you probably look at the web design and layout with respect to customization. If we take a look at Etsy, it allows users to enjoy limited custom options.

For non-technical users, it comes with great benefits, as they don’t have to edit features except uploading the logo.

Those who are technical find it a weak point when they fail to customize a website. It often frustrates users and that is the reason they don’t prefer Etsy due to limited custom features.

But if we look at pages, we find that pages are easier to use and clean which makes it easier to a demanding online platform.

Shopify is also a friendly feature that has limited custom options, but you can find it far better than Etsy when it comes to backend customization. You can work on several themes at the backend to manage your store.

Some themes are free, while some are paid that offer customization options to users. The option of edit is stupendous in this store that users enjoy. However, the customization is much better in Shopify compared to Etsy.

Pricing and Payment Options

Pricing is the most crucial thing to discuss in eCommerce platforms. Etsy offers clear and transparent pricing plans with no monthly cost. It charges a 5% transaction fee and $0.20 for each product and a $0.35 payment processing fee.

Further, it charges $10 a month to upgrade the package. The instructions are clear and that is the beauty of using Etsy.

On the other side, Shopify also brings clear pricing and payment plans. It offers 14-day free trial services to beginners.

It comes with three plans that users find convenient, as it doesn’t include hidden costs and transparency remains a priority. Here are the three pricing plans of Shopify!

shopify vs etsy pricing

Basic Shopify: You can list unlimited products with 24/7 support for $29 in the basic plan

Shopify: In this plan, you can upgrade five staff accounts, low credit card rates, and reports for $79.

Advanced Shopify: In this advanced package, you can add 15 staff accounts, advanced report builder, lower credit card rates, and third-party shipping rates for $229.

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