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Engaging with clients is the best way to gain success for a website. But for the website to properly contact the client, it must have a contact form. In the following, you will learn about 9 tips for designing contact forms that convert. Having good form does not guarantee conversion. Analyzing questions, submission, and design is extremely important to get people’s interest.
What is a Contact Form?
A contact form contains multiple questions that give the website brief information about the user. The website manager can use the information on the form to contact the user. The questions on the page may include the name, age, contact number, E-mail address, or some blank page where users can leave their query about the service of the product.
Website managers will study the content of the contact forms and answer the questions to the user directly through a call or send an answer via email. The signup and login option in the contact forms allows the company to get in touch with the user at any given time without a problem. Since the login id will be specific to the user, the answers to any query will be given directly to him.
The layout of the website is extremely important to generate traffic. Similarly, the contact form should be optimized to provide friendliness to the users. The input fields must be properly labeled not to confuse users during the data entry process. Avoid asking multiple questions on one field and keep the question in one column not to confuse the users.
Even when using multiple columns, make sure the form’s titles are clear and concise. The input field must match the necessary number required for the answer. If you ask for the username, the answer field must at least have the space of a name with 20 characters in it. Leaving the space of a paragraph will only make the layout look pathetic.
Simple to Find
Every website should have a contact form so users can talk with website agents. Make sure the contact form is easy to find since it is common sense that a user will only access it when he needs help or to gain detailed information about the products and services. If you want to use fancy words on the website, at least make it so people will understand the button’s purpose.
The form option should be visible at the top of the webpage. Directly use the name contact form instead of placing it in the navigation menu with completely different names that can confuse others. Nobody got the time to play games with you; hence, it is a good strategy to make the general location give users the feeling of “Click me.”
Make it Personal
Even with multiple tools’ assistance, people still create ugly websites. Poor website design makes people wonder about its services. Take yourself as an example. Will you ever click on something that does not even have a proper website sequence? How will they provide proper service?
Design the contact form so it may match the theme of the website and company. To connect with the clients, the website will need the proper content that directly relates to the business.
Make it User-Friendly
The contact form for the website must be accessible from any device. Most users use mobile phones since they can be carried anywhere and is easy to use. The contact form layout must have a proper display function on devices other than computers and laptops.
Limit the Fields
Having a large form can become a big turn-off for the users. Quick and easily fillable forms are what will gain more attention from the users. Keep the informative form as simple as possible. Simply ask for the user’s name, email, and phone number. Request the remaining information later when the user has started to use the website regularly.
When a user enjoys your website’s service, he will personally fill out the other informative forms requested by the website to gain greater benefit. For users, convenience should be at the forefront. A general communication form should take less than 2 minutes to fill out. Any longer than 3 minutes and more than 5 fields for the form can immediately make the user give up on the business filling.
Order of the Information
The filling of forms should start with the simplest of questions. Why make the first question a hard one. Hard questions at the start can discourage the users and stop them from filling out any forms. Asking for the address and account information in the later part of the form is a good strategy. People have already started to fill out the form and will complete the remaining options because of it.
Your website gathers information about a person to get in contact with them. There is no need for the form to have many questions. The form questioning should be completed on the first page. You are not asking them for a life story to make a multiple-page form.
Auto Filling in Forms
The browser stores information related to the email, name, and phone number in its cache. A form should have the option of autofill since similar information is also used on other pages. A user can get tired of answering the same question repeatedly. The autofill option allows the browser to fill the question field with related information the user has input on other forms. This option encourages people to fill out the form at any time.
Most of the forms on the website have to be filled in again if any error occurs on the form. The forms should have clear instructions along with the title of the field. Some websites only accept strong passwords and show instructions along with the field to inform people how the password should be written.
The use of caps lock, signs, alphabets, and numerical numbers. These clues prevent a person from making a mistake during the form filling. The software of the form page should indicate the error location on the form. Filling out the entire form again will affect the users’ morale. This will result in less traffic to the website.
The captcha option is used in many forms to keep spammers away from the website. However, the security tactic of the captcha is great. For people who want to access the website, this can also be irritating. The captcha needs to be redone after an error occurs. This becomes a deterrent since the wording on the captcha can be misleading.
On the contact form, a captcha challenge error can refresh the page erasing all the input information on the form. Prevent this headache by using the reCAPTCHA since it is easy to use. Users can simply click on the option of “I’m not a robot” or write the characters on the image. This is recommended for the protection of your website.
Use Security Codes
For security purposes, the use of codes is necessary for the company. When a business id has been generated, a code of 4-6 digits is sent to the number or email given by the user. For the user to obtain full access to the website, the code must be input to verify your id.
Precision, relevancy, and easy-to-fill contact forms should be the end goal for any business. The topic above states 9 tips for designing contact forms that convert. An engaging contact form will keep users on the website. They need the fastest way to contact a business agent; hence long forms will be abandoned midway.