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Do you want to know the basic differences between a website and a landing page? We’ve got you covered with some basic landing page vs. website differences in this article. Every business wants to set up an online platform to attract visitors. However, the best source for generating traffic is to have a stunning website or even a landing page may also work in some situations.
If you wish to start a small business, you have to work on improving the online presence of your business. Social media platforms are great, but one needs to plan a website or a landing page for better reach. Let’s find the differences!
What is a Landing Page?
A landing page is a separate page having no connection with a website. You may call it a stand-alone page that is used for web marketing and advertising. The purpose of building a landing page is to target leads through effective marketing strategies. It is specifically designed for getting a positive response from visitors when they land on your offer page.
Hence, it covers the free trial, eBook download, and discount offer that get the attention of your target market. No doubt, it is a single web page that quickly promotes your products and services to grab more conversions.
How audience takes an action after visiting your landing page? They get to fill out the forms and purchase products through signup processes. The credit goes to the content writers and the design team that creates captivating call-to-action buttons to invite visitors for taking necessary action.
Apart from CTA benefits, a landing page is a campaign-oriented project that drives traffic only. You always target the audience that gives a quick response after you launch your page. Further, your target remains clear and that is to convert your visitors into customers. Hence, you expect conversions after you leave a campaign link on the landing page. Above all, you can track conversions after you set up landing pages.
What is a Website?
A website is entirely different from a landing page. It isn’t a single web page, but it covers different web pages at the same time. It is a collection of different web pages that cover complete information about products and services. It is not a separate single page, but it can be a stunning blog page covering relevant information about the products with brief details and descriptions.
A website has multiple pages that not only focus on leads, but the purpose is to educate and aware audience around products and services. Hence, a visitor finds massive detail about the business through web pages.
Further, it also comprises of social media channels details such as Facebook, LinkedIn, Twitter, Instagram, etc. A user can read and get maximum details about the business after opening a website. A website is known for its appearance and homepage. The homepage must be engaging and attractive whether it comes to spreading information or telling the audience about the products and services.
It must deliver the right information to the audience. For this, your domain name should be inspiring and catchy. It will help you for easy targeting, as information-based websites get the attention of potential visitors. The logo also makes sense, so one should also design a catchy website.
Landing page vs. Website – How to make both?
If you want to start a new business, you have several choices when choosing the layout of your business. Most probably, you have two choices either you choose a landing page or prefer to design a website. The target is to launch a marketing campaign to catch potential visitors. Additionally, you interact with an audience that maximizes your performance no matter if you design a landing page or a website.
The content quality matters and the way you design pages play a great role. You can choose whatever is suitable for your business model, but the recommended is to have a website representing your small or medium-sized business. Furthermore, you must design a landing page for targeting solid leads. Both have different implementations and criteria to meet your business requirements.
However, the major difference between both the landing page and a website is the number of pages, whereas a landing page has one page, while a website covers more than one page. You can choose whatever is suitable to meet your business needs.
How to Make a Website or a Landing Page?
Every business entity or entrepreneur has to think about the development of a landing page or a website. Indeed, it is an important question that every business concerned individual should consider important before representing a product. Generally speaking, a person should always think about the development.
For the development of a landing page or a website, you have to buy a domain name and a smooth hosting server. Without choosing a domain name and dedicated hosting plan, it becomes difficult to design both pages. Now, the choice is yours whether you buy a domain name from GoDaddy, Namecheap, Bluehost or you choose any local server, the target is to create an eye-catching web page.
How do you make a landing page?
For designing a landing page, the first thing is to choose a landing page builder. Make sure, you choose a page that has a drag and drop interface without adding codes. SeedProd plugin is recommended for designing a landing page. Many developers install the free version of SeedProd to manage development with ease.
For all versions, you have to install the WordPress plugins. Additionally, choose templates that look stunning for a landing page design. If you are concerned about the design scheme, you may also choose a premium version to get the best job done.
Apart from choosing the template, the option of customization is also available that can improve the appearance of your landing page. Despite customization, the option of editing is better when you drag and drop the template as per your needs and requirements when creating landing pages.
How do you make a website?
Making a website is also an interesting process that you can’t undertake without selecting a domain name and hosting. After you buy a domain and hosting package, the next thing is to make a website through the best website builders to make your work easy. With the use of effective website builders, you can create eye-catchy blogs and eCommerce stores.
Make sure, you install WordPress right after you have got the domain hosting plan. Now, you can simply log in to your account to begin working. Use the dashboard to continue things to start the designing process. You may use content elements and add design by using an editor. If you are a beginner, the better is to watch tutorials to avoid mistakes.
There are two choices and options available for designing a website. The one is to use themes and templates to utilize drag and drop options, whereas the next is to plan custom development. For both options, you have to install WordPress no matter if you manage free themes, paid themes, or customization, the installation is a must.
For developing business websites, you can select the best themes after you visit the Appearance to begin the designing process. Make sure, you see the tutorial to check the website design and development process if you are not a developer. The plugins also play a crucial role when you operate WordPress to handle a website development phase.
You have to install plugins to design a website, whereas you can skip plugins on the landing pages. However, the purpose is to drive traffic on both platforms, so follow the right instructions to get a website design.
Differences Between Landing Pages and Website Homepages
A website and a landing page have many similarities, but there are some differences between both. Let’s talk about the major differences between a website and a landing page!
Purpose of Designing
The first and foremost thing is the purpose of designing a landing page and a website. Whenever you plan to design a web page, you must know your purpose whether you prefer a landing page or a homepage of your website. The common purpose is to invite traffic by creating attractive pages to boost sales.
Further, the purpose of designing a landing page is to target a limited audience that shows interest in buying your products and services. Mostly, the development of a landing page is planned for some reason and that is to target potential leads. Therefore, you concentrate on your goals before you launch products and services using a stunning landing page.
On the other hand, website development has different purposes. The goal is to drive traffic to your web pages and it is the common target of both the pages. However, website development is also considered important for providing necessary details and information to your audience.
Traffic Channels and Sources
If you want to know the major difference between a website and a landing page, you must also be aware of the traffic sources on both pages. You drive traffic on your website from different sources, whereas you get organic and referral traffic at the same time. Social media, emails, and internal links lead to similar results.
You get decent traffic through Google searches and social media channels that you integrate with your website. On the other hand, a landing page is also designed for getting traffic that you most get from paid channels and activities. Pay-per-click advertising seems to be the best strategy to consider for driving traffic.
The only target is to promote your products and services, whereas advertising strategies play a fantabulous role in driving traffic and boosting sales. If we do a comparison, we see a design can do a great job in driving traffic on both platforms. Further, it’s a game of creating eye-catching layouts whether you prefer organic or paid results.
Conversion Objectives
Every owner wants to target the best audience, whereas conversion objectives should be kept in mind before starting the process. There is no chance to skip conversion objectives when looking at the web pages. If you are running a website, you want visitors to see all the necessary pages once they appear on your homepage.
You do maximum efforts to invite visitors to your home pages. For this, you have to work on your conversion paths and goals to make a difference. Create an inspiring home page that can shift your visitors to see the entire website.
On the other side, a landing page has different objectives for conversions. It depends on the attraction, but the offer also plays a highly important role. You have no chance to skip promotional strategies when creating an offer. Of course, a call to action can turn visitors into your customers. Make sure, you include navigation options to seek the attention of traffic.
How do you find out the goals of conversions? You have to create a blog to know the worth and value of your target market. With this, it becomes easier to catch solid leads, whereas you can practice marketing tactics to achieve your goals. Email marketing, search engine optimization, and pay-per-click advertising can do a remarkable job in driving traffic to both pages.
Blogs also work great for seeking the attention of the audience. Make sure, you stay around the details of products and services when designing a website, but you follow the sales-pitching formula when creating landing pages.
Brand Message
The most important and significant thing is to deliver your brand message. You can’t ignore a brand message whether it comes to landing pages or websites. A company is known for its smart marketing strategies and clear business message. Both have to be great and straight, so you can’t deny the importance of a message that your audience wants to see.
Your audience always wants to see catchy lines such as offers, promotions, and discounts when they come across landing pages. On the other hand, your audience also expects this on a website, but they also want to know details about the products and services after learning more on the platform.
How do you deliver an accurate brand message? Of course, you pay attention to the catchy headlines, body, and call to action buttons that make it for our target audience.
Further, you mustn’t confuse your visitors by creating messages that don’t make any sense. Write clear things that can do a terrific job to improve the online presence of your business on both pages. A clear, concise, and simple brand message can maximize your business revenue.
Call to Action (CTA)
Another most important thing is the CTA which can make a massive blow when you design a landing page or a website. It is equally important for both the channels, as you can’t ignore the CTAs when designing web pages. For a single and standalone web page, a call to action is a must. It focuses on the psyche of your visitors, as you force them to take specific actions when you add engaging CTAs full of offers and facilities.
Your target is to convert your audience into customers, so call-to-action examples can achieve big for your business. Make sure, you include the words like a free trial, get free, special discount, free download, get started and book now, etc. These are the best examples that can change the mind of your visitor. However, CTA works great when you design a landing page, but you can’t ignore its importance for a website. It plays an equal role on both pages!
Which one is better? A Website or a Landing Page
We’ve discussed the key differences of landing page vs. website to make our audience aware of both the web pages. However, the purpose and goal of both the pages are the same, but there are some differences too. At the same time, you can find common features and points of difference when viewing both. Which one is better?
It’s a tough call to decide one, as a landing page is perfect for improving conversion rate optimization, while a website is ideal for delivering your brand message to the target audience. One targets the broader area while the other targets the specific and limited target market. Overall, both are important and better for improving the online presence of businesses and targeting leads at the same time.
Conclusion
Finally, we’ve got the remarks about a landing page and a website, as both are for generating leads and finding potential prospects for one’s business. The purpose of both the pages is the same, but there are some differences that one should realize before setting up a web page. A landing page is a standalone web page specifically targeting a limited audience through discount and free trial offers.
On the other side, a website has multiple pages that are not only for targeting leads, but it is also for spreading the brand message and relevant information to your audience about the products and services you offer. Both have different functionalities and design requirements at the time of development.
