fuzed - Adziv Digital

Transforming fuzed store with custom Shopify solutions

Fuzed, a leading skincare brand based in Pakistan, is dedicated to providing high-quality skincare products formulated with the best natural ingredients. With a growing customer base and a commitment to enhancing skincare routines, Fuzed needed an online store that could deliver a superior shopping experience and effectively engage its audience. Originally operating on WordPress, Fuzed sought a more robust and scalable platform that could support its expansion and offer more advanced commerce features.

Challenges

Despite their strong presence in the local market, Fuzed faced several challenges in their digital transformation:

• Low Conversion Rates: The lack of optimized user journeys and persuasive elements led to high bounce rates and missed sales opportunities.

• Outdated User Experience: The WordPress site was limited in its ability to deliver an engaging, modern user experience.

• Lack of Customizations: They needed a scalable solution that could support their growth and offer advanced functionalities.

Our approach

To overcome the challenges Fuzed faced and elevate their online store, Adziv crafted a comprehensive strategy focused on three core areas:

We began by migrating Fuzed’s online store from WordPress to Shopify, ensuring a smooth transition without disrupting their existing operations. Our team developed a bespoke Shopify theme tailored specifically to their brand identity and customer needs. This custom theme included innovative features such as a Routine Finder and an interactive Skincare Quiz.

The new layout featured clean, modern aesthetics, high-quality imagery, and engaging product descriptions that highlighted the benefits of each skincare product. This enhanced design not only improved the overall user experience but also increased customer trust and retention, encouraging longer browsing times and more frequent purchases.

We implemented targeted CRO techniques, including optimized landing pages, simplified checkout processes, and personalized product recommendations. We integrated a powerful reviews app to display genuine customer feedback prominently, boosting credibility and trustworthiness. Additionally, we utilized Klaviyo to launch targeted email marketing campaigns.

Results for fuzed

Increase in conversions

The engaging, intuitive design guided customers more effectively through the purchasing process, turning more visitors into buyers.

Uplift in online sales

The migration to a robust, feature-rich Shopify platform, combined with optimized site design and strategic integrations, resulted in a significant increase in their online sales.

Returning customers

With the integration of reviews app, routine finder quizzes and targeted email marketing campaigns via Klaviyo, fuzed experienced a 300% increase in returning customers.

“Amazing company and people to work with, very supportive and responsive. They’ve helped me grow my business leaps and bound. They’re actually a one stop service company, which is a dream come true for an ecommerce entrepreneur.”